Summary
Niche social networks — online communities of like-minded individuals who connect with each other about specialized, unique, or regional topics — have been around since the early days of the rudimentary special-interest bulletin board. But today, many marketing leaders overlook the opportunities these social networks offer for attracting, acquiring, and retaining customers. This report will explore the common questions we hear from marketing leaders about when, how, and why to participate in niche social networks.
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