Best Practice Report

Q&A: What Marketers Need To Know About Zero-Party Data

October 10th, 2018
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Mary Pilecki , Matthew Flug , Diane Lynch


B2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation (GDPR) and Vermont's data broker registration law make the use of third-party data — a crucial marketing tool — even more difficult for marketers. There's another option, though: zero-party data. This report dives into zero-party data, how it differs from first-party data, and how B2C marketers should treat this sensitive information.

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