Quantify The Business Value Of CRM

Business Case: The CRM Playbook
March 3rd, 2021
With Contributors:
Hailey Colin
and Peggy Dostie


CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D) professionals can apply Forrester's Total Economic Impact™ (TEI)

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