Summary
The IT job market is hot once again. High demand for a constrained pool has shifted leverage to candidates, driving up salary demands. To respond to a tight market, CIOs must diversify their talent pool to include college students and IT and business professionals instead of relying for their primary source of talent on other enterprise IT professionals. To reach the former audiences, CIOs cannot rely on compensation alone, but must brand IT based on its cultural differentiators.
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