Redefine Oracle's Role In Your BT Strategy

Is Oracle a leading contributor to your business technology (BT) agenda or a legacy IT incumbent? While still one of the largest technology providers, Oracle's role in helping you accelerate your firm's BT agenda to drive greater growth and customer loyalty remains open. Oracle has bolstered its product portfolio to address marketing, sales, customer service, customer analytics, and mobile demands. And in doing so, it has given you, the CIO, an unprecedented opportunity to reevaluate and reinvigorate your relationship with this key supplier. This research helps CIOs understand what role Oracle can play in boosting your BT agenda and analyzes various ways in which you can, if you want to, expand your Oracle footprint as part of simplifying and rationalizing your environment. It will also describe how to reduce your dependence on Oracle if you decide that it will not be a strategic BT supplier to your organization.