Trends Report

Reimagine The Product Innovation Cycle For Connected Products

Product Companies Need Customer Experience Help To Create Connected Experiences Using The Internet Of Things

February 26th, 2019
FG
Frank Gillett
With contributors:
Pascal Matzke , Christopher Mines , Nate Fleming , Patrick Carroll

Summary

For physical goods, the traditional product development process is no longer sufficient. Customers now expect their physical product experiences to be personalized and constantly improving. CIOs and product leaders must embrace new approaches to implement continuous product innovation cycles. Use internet-of-things (IoT) data from connected products and collaborate with customer experience (CX) pros to better integrate data about customer behavior into ongoing product improvements.

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