Model Overview Report

Remedy Mindless Media Planning With The Mindful Media Planning Framework

September 13th, 2022
With contributors:
Mike Proulx , Shynise McElveen

Summary

Media tools, teams, and processes have become increasingly complex, and in many cases, more disjointed. Meanwhile, marketing departments are strapped and struggling to show greater results with less time and budget. In this report, we introduce a framework that marketers can use to bring the art back to the science of media planning and buying. The Mindful Media Planning Framework will help B2C marketing executives build a modern media strategy that is anchored to driving growth.

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