Best Practice Report

Research Needs A Rebrand

Take Some Simple Steps To Change Perceptions Of Research And Help Your Company Create Desirable Products

June 10th, 2022
With contributors:
Ian Jacobs , Tiffany Do , Shayna Neuburg


Rebranding is about changing perceptions — and changing perceptions of research should be of the utmost importance for today’s companies. As a customer experience (CX) leader, the quality of your decisions hinges on the diversity of the data you choose to collect through your research efforts. You can change perceptions of research by identifying and addressing research anti-patterns, understanding and communicating the value of research, and actively making space for research to flourish.

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