Essentials Report

Research Overview: Customer Analytics Technologies And Services

August 2nd, 2021

Summary

Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, customer insights (CI) leaders partner with both technology and service providers. This research overview curates Forrester’s top research in customer analytics technology and services to help CI pros and customer experience (CX) leaders understand the landscape and shortlist providers that meet their specific business needs.

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