Essentials Report

Research Overview: Customer Analytics Technologies And Services

August 2nd, 2021


Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, business leaders partner with both technology and service providers. This research overview curates Forrester’s top research in customer analytics technology and services to help business leaders understand the landscape and shortlist providers that meet their specific business needs.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.