Essentials Report

Research Overview: Lead-To-Revenue Marketing

A Guide For Leveraging L2RM For Marketing Transformation

February 10th, 2020
With contributors:
Caroline Robertson , Miriam ElKorchi , Kara Hartig


Lead-to-revenue (L2R) marketing is a business process for marketers — both business and consumer marketers — who must power up new marketing processes to achieve customer acquisition, customer expansion, and overall revenue growth goals. This research overview is a compendium — which provides relevant links for deeper study — of Forrester's practical guidance for revenue marketing professionals, whether they're implementing, automating, or refining their lead-to-revenue management (L2RM) process.

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