Essentials Report

Research Overview: Marketing, CX And Design, And Digital Transformation Services

A Guide To Forrester’s Marketing, CX, And Digital Transformation Services Research

March 3rd, 2021
With contributors:
Ted Schadler , Cole Walsh , Nigel Fenwick , TJ Keitt , Andrew Hogan , Christine Turley

Summary

Buyers of marketing, customer experience (CX), and digital transformation services face a complex landscape. Many agencies or service providers in this space position themselves as a one-stop shop for all of your marketing, CX, and digital transformation needs, while others may serve as high-quality solutions for a specific business need. This report provides B2C marketers with a summary of our research on several key areas of the agency and services ecosystem: marketing, CX, employee experience (EX), design, and digital transformation.

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