Essentials Report

Research Overview: Omnichannel Requires A Buffet Of Tech Solutions

Tools And Technology: The Omnichannel Commerce Playbook

February 4th, 2021
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
Fiona Swerdlow , George Lawrie , Amanda LeClair , Emily Pfeiffer , Rusty Warner , Nicole Murgia , James McCormick

Summary

Today's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel is far more complex than simply exposing inventory to channels. Part of that complexity involves understanding the roles that three key technologies play in enabling best-in-class omnichannel offerings. This report provides an overview of the leading order management system (OMS), point-of-service (POS), and commerce platforms that support omnichannel retailers in today's market.

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