Essentials Report

Research Overview: The Design Revolution

A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design

October 17th, 2019
With contributors:
Melissa Parrish , Sharyn Leaver , Maxie Schmidt-Subramanian , Harley Manning , Amanda Chen , Amelia Nickels , Shayna Neuburg


This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the reasons why more and more companies are prioritizing design. It also explains how to overcome the significant misunderstandings and obstacles that threaten to undermine your design efforts so that you can help your firm make the most of design's revolutionary potential.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

Harley Manning
Amanda Chen
Amelia Nickels
and Shayna Neuburg