Essentials Report

Research Overview: The Design Revolution

A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design

David Truog
Karine Cardona-Smits
Andrew Hogan
Kelly Price
Jennifer Wise
 and  seven contributors
Oct 17, 2019

Summary

This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the reasons why more and more companies are prioritizing design. It also explains how to overcome the significant misunderstandings and obstacles that threaten to undermine your design efforts so that you can help your firm make the most of design's revolutionary potential.

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