Summary
Marketing technology (martech) and advertising technology (adtech) vendors offer a plethora of promises on how artificial intelligence (AI) can automate marketing processes. But the road to AI is not without its challenges, and keeping up with the evolution of AI in its many forms, such as machine learning, text analytics, and more, can be a full-time job. B2C marketers should read this summary of Forrester's research on AI's impact on marketing to quickly frame their understanding of this powerful technology.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).