Vision Report

Responsible And Ethical Technology Strategy

Earn Stakeholder Trust For Sustainable Business Value

September 6th, 2022

Summary

Technology has a trust problem. And it’s not limited to the threats posed by emerging technology or the power amassed by Big Tech. Modern and future fit firms use technology to get closer to their customers and employees. Every company is accountable for tech’s impacts on stakeholders. It’s time for tech leaders to deliver a responsible and ethical technology strategy that earns trust and drives sustainable differentiation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.