Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and use a retailer's app are most loyal, so it's critical that the app deliver an exceptional shopping experience to keep them. This report analyzes best practices for mobile app browsing and merchandising. It is part of a series that provides digital business professionals with best-practice examples of leading retail app features and user experience.