Best Practice Report

Retail Mobile App In-Store Best Practices For 2019

Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

June 28th, 2019
JW
Jennifer Wise
With contributors:

Summary

Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and use a retailers' app are most loyal, so it's critical that the app deliver an exceptional shopping experience to keep them. This report analyzes in-store app best practices and is part of a series that provides digital business professionals with best-practice examples of leading retail app features and user experience.

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