Best Practice Report

Retail Mobile App In-Store Best Practices For 2019

Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

June 28th, 2019
Jennifer Wise, null
Jennifer Wise
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , Luis Deya , Madeline King


Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and use a retailers' app are most loyal, so it's critical that the app deliver an exceptional shopping experience to keep them. This report analyzes in-store app best practices and is part of a series that provides digital business professionals with best-practice examples of leading retail app features and user experience.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.