Best Practice Report

Retail Mobile Websites: Omnichannel And Fulfillment Features Best Practices

Apply Lessons Learned From The Forrester Digital Experience Review™ Evaluations For US Retail Mobile Sites

March 31st, 2023
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Taylor Hansen


More than half of US online adults who use smartphones use them to research or purchase products and services, according to Forrester’s Consumer Benchmark Survey, 2022. To see how retailers meet and deliver against consumer expectations, Forrester evaluated the websites of 10 US retailers in the Digital Experience Review™ of retail mobile sites. This report analyzes how leading retailers’ mobile site omnichannel and fulfillment features help their customers find the information they need to make confident purchase decisions. It is part of a series that provides digital leaders with best-practice examples of leading retail mobile site features.

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