Trends Report

Retail Trailblazers To Emulate In 2021

Retailers Must Look To Industry Leaders For Visionary Ideas, Best Practices, And Transformational Ideas To Remain Successful In Today's Dynamic And Competitive Market

May 19th, 2021
With contributors:
Fiona Swerdlow , Taylor Hansen


Retailers often look to each other for inspiration and ideas for digital transformation strategies. This report is a companion piece to the Forrester report The Top Retail Technology Investments In 2020 — a digital professional and marketer's guide to what buzzworthy initiatives retailers and brands will or will not invest in this year. In this report, Forrester profiles 10 retailers and brands that have executed successfully on last year's top initiatives by applying best practices and innovative approaches. We advise Forrester's retail clients to find inspiration in these case studies and use them to reach their organization's own goals and objectives.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.