Best Practice Report

Rethink Brand And Performance Media

Orienting Media As Persuasion And Precision Break Down Channel Silos

August 27th, 2021


Media has been classified into brand and performance buckets for a long time. But those classifications are no longer relevant. Marketers should instead recast their media efforts around persuasion and precision — a new taxonomy that centers media around the customer rather than around channels. Persuasion and precision media provides a construct for marketers to better connect with their consumer and improve customer acquisition and retention.

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