Rethink Brand And Performance Media

Orienting Media As Persuasion And Precision Break Down Channel Silos

August 27th, 2021
With contributors:


Media has been classified into brand and performance buckets for a long time. But those classifications are no longer relevant. Marketers should instead recast their media efforts around persuasion and precision — a new taxonomy that centers media around the customer rather than around channels. Persuasion and precision media provides a construct for marketers to better connect with their consumer and improve customer acquisition and retention.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.