Trends Report

Rethink Enterprise Governance For Customer Obsession

Make Each Governance Activity Customer-Led, Insights-Driven, Fast, And Connected

August 26th, 2016
AC
Alex Cullen
With contributors:
Sharyn Leaver , Rachael Klehm , Ian McPherson

Summary

Enterprise governance provides a path through the myriad of decisions made across an enterprise. But the bulky, rigid, and slow-moving governance of the past fails to meet customer-obsessed firms' need to be customer-led, insights-driven, fast, and connected. This report describes for CMOs the enterprise governance framework for customer-obsessed businesses — a cohesive, agile model that puts decision-making in everyone's hands.

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