Summary
B2C marketers have gotten overzealous in their quest for hyperpersonalization with their collection and use of consumers' data, and now it's costing them their customers' trust. After years of retargeting and spam, individuals are turning to ad blockers and enabling their browsers' do-not-track settings. Marketers should read this report to understand the opportunities and benefits of prioritizing customers' privacy and the risks of maintaining the status quo.
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