Summary
This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this position. The information in this report can be used to understand the online community managers' challenges and how they work across organizational boundaries to implement and maintain the health of a company's online community. This report can also be used as a guide for defining a community manager's roles and responsibilities to successfully launch your community strategy.
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