Trend Report

Role Profile: The Chief Information Security Officer

Understanding And Marketing To Security And Risk Professionals

Emily Van Metre
Eric G. Brown
 and  two contributors
Apr 15, 2009

Summary

The chief information security officer (CISO) drives technology and services decisions that ensure compliance and protect the company's IT assets and brand. Knowing these stakeholders will help your sales force start the right conversation with a prospect, understand how your products are relevant to your customer's daily life, and in the end, help to land you a sale. Use this role profile to better craft compelling messages and share-capturing campaigns for your CISO customers.

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