Rolling Out The Mobile Workplace In Europe: The Recipe For A Strategic Approach

Mobile enterprise deployments are gathering speed in Europe, according to Forrester's Forrsights Mobility Survey, Q2 2013. The survey shows that Europe is strongly positioned in comparison to North America for a "second wave" of mobile engagement, and Europeans are even edging ahead on the journey to provide managed corporate deployments. While there is much activity for building out mobile application delivery and investing in the right infrastructure to support mobile engagement, there is no visible pattern or strategy behind many deployments. The classic order — starting with a mobile strategy, rolling out mobile device support, and ensuring mobile productivity — is not applied by many Europeans. This report lays out key trends we see in the deployment of mobile workplace activities in Europe using data from Forrester's Forrsights survey, and it provides a high-level framework that organizations can use to get started.