Best Practice Report

SaaS And The Channel

January 1st, 2018
With contributor:

Summary

The benefits of “paying as you go” continues to drive B2B buyers toward a software-as-a-service (SaaS) model. To meet this growing marketplace requirement, suppliers are scrambling to add and/or grow their number of SaaS offerings. Failure to consider the SaaS model’s impact on the channel’s revenue sources can alienate suppliers from partners.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.