This document presents a review of the software-as-a-service (SaaS) market in the first half of 2008 for vendor strategists, along with perspectives on global trends and major market developments that affect Asia Pacific's SaaS industry. SaaS awareness and interest continues to grow in the Asia Pacific region, with adoption led by the technology sector, and banking, manufacturing, trading, and professional services companies. Particular focus is given to vendor developments and activity.