Summary
Content digitization has created a wealth of available assets for sales reps to use during buyer interactions. Sales enablement must provide content usage data and feedback from sales reps. Content operations must collaborate with sales enablement to fill content gaps, and eliminate redundant or superfluous content.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).