Trends Report

Scenario Planning Successfully Applied

Add Value To Your Strategic Planning Exercises

January 26th, 2010
With contributors:
Jean-Pierre Garbani , Miroslaw Lisserman

Summary

In times of economic uncertainty, executives ask their strategy experts for predictions. Scenario planning can help technology vendors become aware of the major forces reshaping their markets, thus giving them enough time to set up actionable plans and consider strategic alternatives. Forrester observes that scenario planning is widely used by strategy professionals today — but not always successfully and efficiently. This report highlights practical improvements in the fundamental steps of scenario planning, helps define the right scenario perspectives, shares best practices to promote strategic insight within large corporations, and finally turns the scenario planning results into a vital part of the corporate strategy and risk management framework.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.