By adopting Forrester’s Secure What You Sell (SWYS) Model, security pros help their firms build not just products that are more secure but products that better meet customer needs. That message isn’t getting through to product teams, however, who are more likely to see the security team’s value primarily through the lens of more-secure products. To better engage with product management, security must recognize and demonstrate how their engagement enhances more than security and communicate the broader benefits to their product management peers. Security leaders should use this data overview to articulate the benefits of collaboration to their product management peers.