Trends Report

Security For Profit

Generating Revenue And Profit From Tighter Security Is No Pipe Dream

March 14th, 2019
With contributors:
Joseph Blankenship , Stephanie Balaouras , Alexis Tatro , Benjamin Corey , Peggy Dostie


More and more companies recognize the critical importance of cybersecurity to earning and maintaining customer trust, securing intellectual property, and protecting the brand in a broader model of competence, integrity, and empathy. Security must accelerate revenue growth, not just avoid costs. In the next two years, Forrester expects many firms to discover that security can become a revenue source in its own right: Internal security lessons boost profits in service delivery, while external security demonstrates differentiation to clients. This report explains how CISOs and other security and risk (S&R) leaders can leverage their organization’s own security strengths to yield more profit.

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