Trends Report

Seeding The Cloud Channel

Channel Partners' Plans And Needs For Business Model Transformation

May 9th, 2013
TS
Tirthankar Sen
With contributors:
Tim Harmon , Rupika Malhotra

Summary

As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to determine where they need to invest in order to maintain profitable growth — both for their companies and for their partners. Forrester recently asked channel partner company executives how they anticipate their business models evolving over the next two years; this report highlights the most critical channel dynamics and partner needs that channel professionals need to monitor and address.

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