Trends Report

Seize Control Of Your Content Strategy

November 6th, 2017
Ryan Skinner, null
Ryan Skinner
Erna Alfred Liousas, null
Erna Alfred Liousas
With contributors:
Brigitte Majewski , Stephanie Liu , Melissa Parrish , Matthew Flug , Christine Turley


Today's empowered and digitally connected customers engage less with traditional advertising messages. However, they are interested in useful and valuable content that can improve their lives, help them make decisions, and get more value from their purchases. B2C marketers struggle to produce content that is valuable in their customers' eyes. Develop a strategic approach to content marketing that will deliver valuable content and drive business results for your brand with this report. This is an update of a previously published report. Forrester reviews and updates reports periodically for continued relevance and accuracy; we revised this edition to factor in new examples and data.

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