Summary
B2B marketers should get ready to use more specialized interactive agencies. However, complex products, multiple purchase decision-makers, and sales force-centered business models mean B2B marketers require unique agency skills. Because few agencies exist that can comprehensively address B2B interactive needs, we recommend that B2B marketers use a portfolio of agencies in order to get a combination of best-of-breed services and industry expertise.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).