Summary
Forrester recommends using the customer data management self-assessment tool to prepare to prioritize effort and investment in customer data management capabilities. The tool allows you to simultaneously assess your current capabilities, your target capabilities, and the CDM capabilities of your peers. Use Forrester’s CDM self-assessment tool initially as an input to help you formulate your CDM strategy. Then use it periodically to measure your progress toward achieving your next-generation CDM strategy.
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