Data Snapshot

Seller Insight Study: Sales Professionals' Perspectives On Building A Business Case

Scott Santucci,

Brian Lambert,

and

Jun 11, 2012

Summary

Knowing ROI metrics is important to build a strong business case. However, knowing how to apply them is even more so. Forrester surveyed 180 technology sales representatives who sell to senior-level buyers to find what they need to do this successfully.

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