Trends Report

Seven Ways For Australian Retailers To Improve The Customer's Mobile Commerce Experience

July 28th, 2016
Tim Sheedy, null
Tim Sheedy
With contributors:
Fiona Swerdlow , Sucharita Kodali , Julie Ask , Erna Esa , Bill Nagel


Mobile shopping has gained considerable momentum in Australia, but many retailers still do not deliver great mobile shopping experiences. Most have built capable mobile web stores, but few have made the deeper investment in mobile apps that use rich content and in-store service to deeply engage customers. We applied Forrester's retail mCommerce functionality benchmark to evaluate 14 Australian retailers' mobile sites. eBusiness pros can use this analysis to optimize their mobile-enabled commerce strategies and deliver superior mobile shopping experiences.

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