Trends Report

Show That Digital Insurance Is Private And Secure

Digital Feature Fix: Reassure Prospects About How You Protect Them

March 26th, 2019
Benjamin Ensor, null
Benjamin Ensor
August du Pont, null
August du Pont
With contributors:
Ellen Carney , Paul McKay , Gina Bhawalkar , Piers Conway , Sam Bartlett


Consumers have plenty of reasons to worry about the privacy and security of their personal financial information, yet we often find that insurance sites and apps are not transparent and fail to reassure customers about the privacy and security of their personal data. This brief lays out how digital teams should build trust among customers and illustrates good practices from leading firms.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.