Trends Report

Show That Digital Insurance Is Private And Secure

Digital Feature Fix: Reassure Prospects About How You Protect Them

March 26th, 2019
BE
Benjamin Ensor
AP
August du Pont
With contributors:
Ellen Carney , Paul McKay , Gina Bhawalkar , Piers Conway , Sam Bartlett

Summary

Consumers have plenty of reasons to worry about the privacy and security of their personal financial information, yet we often find that insurance sites and apps are not transparent and fail to reassure customers about the privacy and security of their personal data. This brief lays out how digital teams should build trust among customers and illustrates good practices from leading firms.

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