Best Practice Report

Simplifying The Seller's Journey

B2B Marketers Can Help Sellers Maximize Efficiency To Gain Effectiveness

April 15th, 2016
SW
Steven Wright
With contributors:
Peter O'Neill , Jacob Milender , Rachel Birrell

Summary

Understanding and simplifying the buyer's journey is a cornerstone of the age of the customer. But B2B marketers also need to consider the seller's journey. Conversations with users of sales enablement automation solutions show that a focus on simplifying content, training, engagement, reporting, and coaching is producing clear benefits. Find out how you can get started.

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