Summary
How effectively does your company leverage its knowledge of customers? This is the question we posed to 32 marketing and customer insights (CI) professionals from 24 Singapore-based companies in April 2015. Results obtained using Forrester's Q2 2015 Intelligent Enterprise Self-Assessment Scorecard demonstrate that when it comes to customer intelligence, organizations in Singapore must address deficiencies in culture, technology, people, data, and analytics and measurement. CI leaders and the firms they serve can use this report to benchmark their current maturity against peers and use the results of their own assessment to prepare to make the changes needed to become an intelligent enterprise.
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