Trends Report

Singapore Organizations Must Improve Their Enterprise Intelligence

Benchmarking Against Peer Organizations Is The First Step

May 26th, 2015


How effectively does your company leverage its knowledge of customers? This is the question we posed to 32 marketing and customer insights (CI) professionals from 24 Singapore-based companies in April 2015. Results obtained using Forrester's Q2 2015 Intelligent Enterprise Self-Assessment Scorecard demonstrate that when it comes to customer intelligence, organizations in Singapore must address deficiencies in culture, technology, people, data, and analytics and measurement. CI leaders and the firms they serve can use this report to benchmark their current maturity against peers and use the results of their own assessment to prepare to make the changes needed to become an intelligent enterprise.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.