Summary
Digital business professionals at financial services firms need to understand consumers’ pandemic-related concerns. Forrester’s Consumer Technographics® data shows that more than half of US online adults are anxious about a long-term economic recession in the wake of COVID-19. Millennials report the highest levels of financial anxiety, while Baby Boomers are least anxious. To learn about ongoing changes in how consumers manage their money and how financial services firms can adapt, read Collection: Finserv Leaders Must Keep Sight Of The Big Picture In The Midst Of The Pandemic and schedule an inquiry.
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