Trends Report

Social Businesses Excel At Customer Experience

Open Information And Knowledge Sharing Help CX Professionals Navigate An Evolving CX Ecosystem

January 26th, 2016
TJ Keitt
With contributors:
Harley Manning , Art Schoeller , William Willsea , Kara Hartig


Customer experience (CX) ecosystems change rapidly. To help their businesses keep pace, CX leaders must help their companies share information and expertise with customers and partners — the hallmarks of a social business. This report outlines how a social business helps create and maintain outstanding experiences and how CX professionals help their companies transform into a social business.

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