Summary
Chinese online adults are among the most socially active we survey anywhere in the world — so if you're aiming to reach Chinese audiences you'd be wise to invest in social media. But this market can be intimidating, and Western marketers will have to overcome new obstacles and get comfortable with new social networks. This report will help marketers navigate the Chinese social media landscape, prepare for some of the challenges they'll find when using social in China, and build a winning social media strategy in China's unique market.
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