Trends Report

Social Media Snapshot: 2017

Consumer Technographics® Data Snapshot

September 26th, 2017
AL
Anjali Lai
EL
Erna Alfred Liousas
With contributors:
Stephanie Liu , Reineke Reitsma , Xiaotong Duan , Rachel Birrell

Summary

Despite social media's ubiquity, it continues to grow in terms of global reach, number of networks, and usage frequency. This data snapshot provides B2C marketers with an overview of the current social media behaviors among US online adults.

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