Global sourcing professionals often struggle to deliver an appropriate solution for their Asia Pacific employees or customers because of the many challenges that exist when rolling out IT solutions in the region. There are many pitfalls that the sourcing executive should avoid, from a lack of customized solutions to the inappropriate use of intellectual property (IP), and from picking a partner that can't support your requirements to the inability to provide the right cultural fit for an application. However, an approach that starts with the customer in mind — while at the same time fulfilling business requirements — will always be more successful than an approach that attempts to fit the solution to the customer.