Trends Report

Spark, Nurture, And Fire Up Empathy To Drive Innovation

June 2nd, 2023
With contributors:
Martin Gill , Melissa Chaudet , Victoria Manes , Demi Starks


Empathy is a hard thing to pin down, make tangible, and get right. In fact, only 62% of senior executives say that they can put themselves in their customers’ shoes. This report explores how you spark, nurture, and fire up (scale) empathy to change the discourse within an organization and drive both incremental and transformational innovation. It also details how to avoid empathy’s perils.

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