Best Practice Report

Start Your Experience Upgrade With A Content Audit

August 2nd, 2021
Nick Barber, null
Nick Barber
With contributors:
Kara Wilson , Allen Bonde , Madison Bakalar


Content is the soul of digital experiences, helping brands differentiate digital, but many Forrester clients struggle to produce enough content, tailor it to various audiences, and organize it to enable reuse. This is essential for smart brands. The ones that use new digital capabilities can engage customers 10 times faster and cheaper than those that don’t. Read this report to learn how a content audit can help you understand what kinds of content you have, where it lives, and who needs access to it.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.