Trends Report

Starting Your eCommerce Business In China

Identifying The Right Option For Your B2C eCommerce Business

May 17th, 2012
BW
Brian Walker
With contributors:
Lily Varon , Zia Daniell Wigder , Kelland Willis

Summary

China has become the leading emerging market for many Western brands and retailers. Attractive due to the scale and growth of the retail market, many companies view China as both a near-term opportunity for growth and a critical long-term strategic market. But selling direct-to-consumer online is still very tricky to navigate in China. While the challenges associated with entering China are similar to other emerging markets, it has some unique obstacles to navigate. In addition, domestic eCommerce solution providers are still honing their capability to work with Western companies, and foreign service providers are largely just setting up shop. This report explores the options a non-Chinese brand or retailer has in starting an eCommerce business in China.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.