Trends Report

State Of Digital Store Investments 2017: Firms Must Prioritize Digital Operations

Forrester's Global eBusiness And Channel Strategy Professional Online Survey Documents The State Of The Digital Store

February 1st, 2017
AY
Anjali Yakkundi
With contributors:
Fiona Swerdlow , Lily Varon , Allison Cazalet

Summary

The retail store is in the midst of major change, upending business models, formats, and locations that have been in place since the dawn of the suburban mall. Today, customers are empowered by information and increasingly expect streamlined and personalized experiences both online and in stores. Digital in-store technologies are transforming the in-store experience for both customers and associates. To document this trend, Forrester surveyed eBusiness leaders to understand how they think about and plan to invest in digital store technologies.

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