Staying Ahead Of SharePoint

The enterprise 2.0 market — the use of Web 2.0 software for employee productivity and collaboration — has been moving along at a healthy clip for the past few years, allowing specialist enterprise 2.0 software companies to roll up customers and revenue. However, Microsoft is about to come knocking on the door of the enterprise 2.0 party. The release of SharePoint 2010 sometime next year will forever alter the competitive dynamic in the enterprise 2.0 market. Microsoft likely will catalyze additional growth for the market overall, but not all current Web 2.0 vendors will benefit. Smart vendor strategists must prepare now for the inevitable market disruption to come. Forrester recommends focusing on marketers, partner networks, business processes, and industry verticals to remain relevant and competitive come 2010.